02 / Selected work
Complex problems, made simpler.
A selection of projects where business logic, technical systems, and user experience had to be understood together.
01B2B E-commerce
Rebuilding a digital commerce experience around complex customer logic
I led the ongoing strategy and delivery of a B2B commerce ecosystem where pricing, product visibility, customer access, procurement rules, and content were distributed across multiple platforms. The work required understanding how Sana Commerce, Business Central, master data, punchout systems, and internal workflows affected one another—and creating a usable experience despite that complexity.
View case study ↗Managing a high-risk website transition without losing the business underneath it
A domain and platform transition created risks across redirects, indexing, analytics, customer access, product visibility, and revenue-generating workflows. I coordinated the technical investigation, prioritized critical failures, aligned internal teams and vendors, and separated immediate recovery from the larger platform strategy.
View case study ↗Turning a static marketing idea into an interactive assessment product
I designed and developed an interactive readiness assessment with conditional questions, automated scoring, personalized results, lead capture, downloadable recommendations, and a structured path into a consultation.
View case study ↗
